Case Study

Luma AI

Bringing 3D AI Models to Every Creator's Toolkit

Identity

"Luma AI enables anyone to capture, generate, and edit stunning 3D models and video using state-of-the-art neural rendering technology."

lumalabs.ai

3D AINeRFsCreative Tools

The Playbook

Launched a campaign to demystify 3D modeling for non-technical creators.

Showcased everyday use-cases: product shots, real estate, and dynamic VFX.

Drove enterprise trust by demonstrating high-fidelity outputs.

Creator Content

Live Case

Cinematic Product Captures

Creators used Luma to capture e-commerce products in 3D.
Demonstrated how to export to traditional 3D software (Blender).
Appealed directly to freelance videographers and agencies.

Live Case

The Dream Machine Launch

Showcased Luma's text-to-video capabilities.
Artists pushed the limits of the model with creative prompts.
Viral spread across AI early-adopter communities.

Impact Highlights

25M+

Global Reach

1,000+

Enterprise Leads

35%

MQL Conversion

LinkedIn (B2B SaaS)

01.Deep dives from AI thought leaders targeting enterprise.
02.1,000+ high-intent leads generated from B2B posts.
03.Significant reduction in enterprise sales cycle.

X (Twitter)

01.25M+ impressions from the creative tech community.
02.Widespread sharing of Luma web-viewer links.
03.Trended alongside major tech events.

Partner Perspective

"We knew our tech was revolutionary, but seeing amazing creators apply it to completely unexpected, creative domains was the turning point for us. The massive reach and the quality of enterprise leads generated exceeded all our expectations."

Amit Jain

Co-Founder, Luma AI

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